Ahead of 2019 Lok Sabha Elections, Facebook tightens political ads in India


New Delhi, Dec 7: Ahead of the 2019 Lok Sabha elections in India, social media giant Facebook has announced fresh steps to increase ad transparency and defend against foreign interference.

Whosoever wants to run politics related advertisement in India will need to first confirm their identity and location, and give more details about who placed the ad, Facebook said in a statement late Thursday.

“We’re making big changes to the way we manage these ads on Facebook and Instagram. We’ve rolled out these changes in the US, Brazil and the UK, and next, we’re taking our first steps towards bringing transparency to ads related to politics in India,” said Sarah Clark Schiff, Product Manager at Facebook.

“This is key as we work hard to prevent abuse on Facebook ahead of India’s general elections next year.”

The social networking major stated the advertisers in India will have to comply to new rules starting from Friday.

“The identity and location confirmation will take a few weeks so advertisers can start that process by using their mobile phones or computer to submit proof of identity and location. This will help avoid delays when they run political ads next year,” informed Schiff.

People can download the latest Facebook app and visit Settings to get started.

In the first half of 2019, Facebook would also begin to show a disclaimer on all political ads that provide more information about who’s placing the ad, and an online searchable Ad Library for anyone to access.

“This is a library of all ads related to politics from a particular advertiser as well as information like the budget associated with an individual ad, a range of impressions, as well as the demographics of who saw the ad,” said Facebook.

“We will not require eligible news publishers to get authorised, and we won’t include their ads in the Ad Library,” Facebook added.


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