New Delhi, June 2 : About 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday.

Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and Bengali is preferred by three per cent, said the study titled “Understanding India’s online video viewer”.

The research revealed that Indian users watch online videos for an average of 67 minutes everyday.

More than 70 per cent of viewership comes from 15-34 year olds and 37 per cent of users come from rural geographies.

The total online video user population is expected to reach 500 million by the end of the year, said the report.

According to YouTube, entertainment emerged to be the favourite genre along with learning content which is consumed in 43 per cent of the video viewing occasions.

The study also highlighted the ‘Four Ps’ of motivation for watching — Pleasure, emPower, Purpose and People.

Explaining these further, pleasure accounts for 55 per cent and is all about enjoyment and de-stressing; empower is 20 per cent and fulfils the need to be confident and free; purpose accounts for 14 per cent and is about progress and staying updated; people is 11 per cent and reflects the need to connect and bond.

YouTube also revealed that Indian watch online videos anytime, anywhere and online video is watched consistently throughout the day.

Though 79 per cent of video consumption happens at home, 21 per cent of consumption happens on the move.

The study, based on responses from 6,500 viewers in India, was conducted before the onset of the global pandemic.

New Delhi, June 1 : Stressing that in trying times, music has always symbolised the collective strength of the people, Prime Minister Narendra Modi said on Monday that when the world is fighting an invisible enemy like the Covid-19 pandemic, writers, singers and musicians are playing their part to infuse confidence among the people.

“History and age-old tales are a witness to the fact that during wars, poets and writers would write literature that boosted the morale of the general population,” he said.

Speaking via video-conference during his inaugural keynote message for SPIC MACAY”s week-long special series ”Anubhav” that started on Monday, the Prime Minister added that just like music, which required a synchronisation of discipline and harmony, the same was needed for the fight against the pandemic.

“Every Indian is doing his bit in times of this crisis, and so are the artistes. We are witnessing classical artistes adopting newer technologies to reach the people, which is the need of the hour. With this, all barriers of region and language are being crossed, something which is empowering the idea of ”Ek Bharat, Shreshtha Bharat”,” he said.

The Prime Minister also said that in the Indian civilisation, music has always gone beyond personal happiness and has been a means to serve others. “We have witnessed some major musicians who have devoted their entire lives to serve humanity,” he said.

Lauding SPIC MACAYA for adding elements like literature, holistic food, nature walk and ”Naad Yoga” in its programmes for the ”Anubhav” series, Modi said that both Yoga and music boast of a power of motivation.

Recalling how during the initial days of the lockdown, the population came together to clap to motivate the country as one unit against the pandemic, the Prime Minister added, “As the population came together with similar emotions, what emerged was also music.”

During the week-long series, the participants, while sitting at home, will experience performances and workshops through virtual online platforms by leading exponents of Indian classical music, Carnatic and Hindustani, classical dance performances, folk performances by prominent artistes, theatre performances, lectures and interactions, cinema screening with discussions, a virtual heritage walk, virtual workshops in classical music, dance, crafts, and online Yoga sessions.

On the concluding day, a classical overnight concert beginning at 8 p.m. and ending at 6 a.m. will be organised.

Artistes who will be part of the series include Karan Singh, Pandit Jasraj, Pandit Hariprasad Chaurasia, Vidwan Umayalpuram, K. Sivaraman, Vidushi Teejan Bai, Pandit Rajan and Pandit Sajan Mishra, Shyam Benegal, Ghulam Md. Sheikh, T.N. Krishnan, Prabha Atre, N. Rajam, L. Subramanium, Uma Sharma, Saroja Vaidyanathan, Padma Subramanyam, Javed Akhtar and Shabana Azmi.

–IANS

Kanpur, June 1 : Even as a video clip showing Ganesh Shankar Vidyarthi Memorial Medical College Principal referring to Tablighi Jamaat members as “terrorists” went viral, a former Kanpur MP has demanded the woman doctor be removed from the post and a case be registered against her.

On the other hand, Dr Aarti Lalchandani said that she did make the remarks in the initial days of the coronavirus outbreak, but claimed that the video clip was “tampered” with and that she did not refer to any community or target the Muslims as a whole.

“We should not say this, but they are terrorists. And we are providing them VIP treatment, providing them food… exhausting our resources on them,” she allegedly said in the video clip, adding that the hospital was “wasting” PPE kits on the Jamaat members.

Dr. Aarti Lalchandani refers COVID +ve Muslims as terrorists, Wants govt to send Jamatis to Jungle & Jail instead of exhausting resources. She is the same lady who'd earlier alleged that Jamatis were spitting, misbehaving & demanding Biryani. @DMKanpurpic.twitter.com/N05xM78D2p

— Mohammed Zubair (@zoo_bear) May 31, 2020

CPI (M) leader Subhashini Ali, who had earlier been an MP, demanded a probe into the video clip by the district administration. “If found guilty, the Principal should be immediately removed from the post and a FIR lodged against her,” said the leader.

In the video clip, Dr Lalchandani can also be seen and heard saying that instead of keeping such patients (Tablighi) in isolation wards and exhausting resources on them, they should be put in solitary confinement in jails or sent to the jungles and locked up in dungeons.

While the authenticity or timing of the undated video clip could not be independently verified, it appears that it was shot secretly by someone and showed Dr Lalchandani making unsavoury remarks seated in a room along with several persons.

She is also heard accusing the BJP government of “appeasement” and criticising it for “exhausting” the state”s manpower and resources on treating infected Jamaat members.

She argued that Chief Minister Yogi Adityanath should issue an order that no state manpower or resources should be used on the treatment of Jamaat members.

“Those who should be in jail, you are bringing them here for treatment, feeding them, getting others infected, wasting manpower and kits,” she is heard saying.

“They should be kept in solitary confinement in jail. You are keeping them in isolation ward,” Dr Lalchandani remarks in the clip.

“I said it in anger and frustration. I did not issue any statement. I said this but in those circumstances,” she said.

Dr Lalchandani said she was referring to the initial rush of patients to the hospital, including those of Jamaat members in March.

She said she would file a FIR against a reporter who allegedly leaked the conversation videotaped in a sting to “blackmail” her.

She alleged a local journalist had demanded issuance of tenders in his favour and outsourcing of hospital contracts from her.

“He is trying to instigate Muslims and disturb peace in society. Maybe, he is provoking riots,” she said.