Gangtok, June 20: Famed Indian composer and singer-songwriter A.R. Rahman has been appointed the brand ambassador of the Sikkim government, news agency IANS quoted a senior minister as saying on Wednesday.
“We have appointed Rahman as the state government’s brand ambassador for a year,” Sikkim Minister for Tourism, Civil Aviation and Commerce and Industries Ugen T Gyatso, told IANS over phone.
As the government’s brand ambassador, Rahman would keep coming to the Himalayan state from time to time and promote it, said the Minister.
The 51-year-old music producer, who has in his kitty two Academy and two Grammy Awards, is now in Sikkim. “He will leave on Thursday,” the Minister said.
In an official notification, Chief Secretary A.K. Srivastava said Rahman will promote and project the state’s achievements nationally and globally.
Sikkim, with its natural and pristine beauty, has over the last two decades emerged as a world famous eco-tourism destination, besides attaining a distinct identity as the first fully organic farming state of the country, it said on Monday.
The state government had earlier this year made Mr. Rahman its Brand Ambassador of tourism and business.
Rahman is a widely awarded music personality and has worked in an array of international projects.
In 2010, Rahman was conferred the country’s third highest civilian honour Padma Bhushan.